We are discussing here 10 Effective Tools for Social Media Marketing which can play important role in your business. Social media and today’s life goes hand in hand. Thinking to be away from it, is like feeling handicap. More than two decades now and social media has grown by leaps and bounces.
Everyday there is remarkable growth of visitors on different social media platforms. Billions of people across the world are using social media for one or the other reason. Out of so many, presenting here 10 effective tools for social media marketing.
With the smart phones in hand, it is estimated that on an average two hours per day are spent by users on social media. It has given so much of convenience to the users that any type of stuff is accessible at the touch of finger and that is anytime and anywhere, of course, internet connection is required.
Social Media Marketing Strategies
1. Audience Identification
2. Right Platform Selection
3. Marketing Budget
4. Set Business Goals
5. Study Competition
6. Engaging Contents
7. Content Posting Calendar
8. Maintaining Consistency
Advantages of Social Media marketing
1. Brand Awareness
2. Generating More Business
3. Improving Revenues
4. Building Community
5. Reachability & Direct Connectivity
6. Evaluating Performances
7. Remote Working
10 Effective Tools for Social Media Marketing
9. Sprout Socia
AdEspresso is a social media marketing tool which is full of ingredients that are suitable for small and medium size business houses for management of their advertisements.
Be it Facebook or Google, AdEspresso is a robust platform that allows sellers to reach at their targeted audiences and manage ads effectively at one place.
AdEspresso is available for managing ads on different platforms and is much quicker than the other available sources. The performance includes the placements of ads, timing of ads and the desired audience. It also allows to set and save preferences which can be used in future.
Creating and placing ads may or may not run, for this, AdEspresso has another useful feature that can optimize the ads campaign and with the availability of up to date tool for analysis of campaign after publishing.
It provides tailor made and personalized reports in PDF format with the data that is needed. It has large list of satisfied customers and offers pricing plans to suite the requirements and also offers 14 days free trial.
Buffer is an important and significant social media marketing tool used in social media marketing by business houses and individuals to handle the channels and posts. This application is useful for scheduling the posts, checking performance analytics.
With the easy interface and highly user friendly functioning, it gives excellent insights to the marketers to make maximum of their efforts. Simplicity in using the Buffer makes it preferrable application for small business houses and of course for freelancers.
Another advantage is that it supports various platforms like Facebook, Instagram, LinkedIn and Twitter. Scheduling the number posts on different social media channels is just limitless, even date of publishing and time of publishing happens as per user’s choice.
Through its social media management tool, post can be published directly on channels thus avoiding use of many hands to manage the account.
This tool can be used from more than one device for convenience and at the same time, multiple users can also enjoy the facility. This is also helpful in meeting urgencies.
Getting engaged with the audience is quite easy. Through comments posted, likes given or even clicks received on the social media posts on channels.
This application also gives provision of adding tags and configuring the notifications. Buffer facilitates to build an audience organically.
Studying the market is very important while making a plan for marketing. At the same time, it is also needed to understand the competitors to stand out in the market.
BuzzSumo is a social media marketing research tool that helps in finding the current trends, the popular contents by topics, media monitoring and competitor activities.
BuzzSumo shows the latest happening on channel and that can help to plan and redesign the strategy to generate traffic.
Finding the latest trends on different channels or websites is quite tardy, BuzzSumo does this and helps to focus on what is needed to capture the best.
1) Geographic Filter: For accessing the results for trending contents and that too on real time basis.
2) Tracking Competition: For understanding and analyzing the activities and performance of competition.
3) Access: Ability to generate content ideas from billions of articles and finding influencers.
4) Monitoring: Keeping an eye on campaigns and providing A/B tests and improves game plan for better performance.
5) Alerts: Based on domain, brands, keywords or links, updates are provided for taking next steps.
Filmora is a right and lovable choice for beginners or intermediates when it comes to creating and editing videos. This application is packed with excellent features that allows user to make videos of very good quality.
Filmora is so user friendly that starting journey with video making is very convenient as the app software is compatible with windows and macOS.
1. Filmora: A basic pre-defined templates and effects for desktop video editor
2. FilmoraPro: A superior version with better features and effects that can be customized.
3. FilmoraGo: This is for mobile phone applicable for android and iOS.
4. FilmoraScrn: This is for screen recording with editing tools for windows.
1. Color Tuning: For the adjustment of color tuning and white balance to get lively span of shots.
2. Audio: With the facility of mixer and equalizer, adjusting and tuning of music and audio tracks in the video.
3. Video Stabilization: To remove shaky effects that might have been there during shooting of video.
4. Split & Green Screen: While creating the video, side by side more than one video can be played and also, special visual effects can be given.
Further, Filmora provides the facility of text editing, screen recording and zooming. Another plus point is that it supports all image, audio and video formats.
Handling so many social media accounts is not that easy, therefore, to manage everything at one place by convenience at Hootsuite is the right decision. Hootsuite enables the scheduling and posting the updates on different social media accounts including WordPress from its dash board.
Hootsuite assists in monitoring the activities and also interactions. Post for one or more networks can be scheduled as per required dates. It is widely used by business houses, individual professionals as well.
Hootsuite is a big time saver as it keeps you free from logging into various social media accounts and at the same time posts links, images, videos and text straight to social media channels. Individual messaging to selected audience on specified platforms can also be done.
To understand the results of hard work done, Hootsuite provides analytical reports for better monitoring through the data like number of views, likes received and comments.
Accordingly updating of posts can be managed. It also allows communication among team members and delegating the tasks to different team members from centralized console.
Editing and resizing images as per specific needs is also a good feature of Hootsuite.
Continued presence on the social media is very important. Hence, the need for a scheduler that fulfils the requirements. MeetEdgar assists business houses to remain active on social media with its noticeable features.
Creating account on MeetEdgar is very simple. Best part is that it reminds you what is lying unfinished. MeetEdgar works with all the major social media platforms including:
Features of MeetEdgar
1. Adding social media accounts.
2. Scheduling based on the category.
3. Fast scheduling via unlimited content feeds imports.
4. Scheduling of popular content on automatic basis.
5. Applying advanced filters to sort through the library of contents.
6. Schedule using the MeetEdgar Chrome Extension.
Plan out your content using category-based scheduling. This offers a systematic way to curate content and plan out your sharing schedule using categories and automatically re-share your evergreen content with recurring category-based time slots.
Ahrefs is a powerful tool that helps you track your backlinks, keyword rankings, and other SEO metrics. It allows you to monitor your website’s performance, identify new opportunities, and stay ahead of your competitors. Some of the key benefits of Ahrefs include:
1. Backlink Analysis: Ahrefs allows you to see who is linking to your website, which can help you identify new opportunities for building backlinks.
2. Keyword Research: Ahrefs provides detailed keyword data, including search volume, CPC, and competition level.
3. Site Explorer: This feature allows you to see the top organic search keywords for any website.
4. Content Explorer: This feature allows you to search for popular content on any topic.
5. Rank Tracking: Ahrefs allows you to track your keyword rankings over time, which can help you see how your website is performing and identify opportunities for improvement.
6. Integration: Ahrefs can be integrated with other tools like SEMrush, Google Analytics and more for better performance tracking.
Ahrefs is a comprehensive tool that can help you improve your website’s SEO and stay ahead of your competitors.
8. Sprout Social:
Sprout Social is a social media management platform that allows businesses and organizations to manage their social media accounts, schedule posts, and track analytics in one centralized location. Some of the key features and benefits of Sprout Social include:
1. Social Media Management: Sprout Social allows you to manage multiple social media accounts, including Facebook, Instagram, Twitter, and LinkedIn, in one place. You can schedule posts, monitor mentions, and manage comments and messages.
2. Post Scheduling: Sprout Social allows you to schedule posts in advance, which can help you save time and stay organized. You can also use the platform’s “smart scheduling” feature.
3. Social Listening: Sprout Social allows you to monitor mentions of your brand, competitors, and industry keywords across social media.
4. Team Collaboration: Sprout Social allows multiple team members to access and manage social media accounts, you can assign tasks and have a centralized message inbox.
5. Social CRM: It also has a CRM feature that allows you to keep track of your customer interactions and engagement across all your social channels.
Sprout Social is a robust and versatile tool that can help businesses and organizations streamline their social media management and drive better results from their social media efforts.
Iconosquare is a social media management tool specifically designed for Instagram. It allows users to schedule posts, track analytics, and manage comments and messages on their Instagram account. Some of the key features and benefits of Iconosquare include:
1. Post Scheduling: Iconosquare allows you to schedule posts in advance, which can help you save time and stay organized. You can also use the platform’s “smart scheduling” feature to automatically post content at the best times for engagement.
2. Analytics and Reporting: Iconosquare provide detailed analytics and reports on your Instagram performance, including engagement rates, follower growth, and post-performance. This can help you understand what’s working and what’s not, and make data-driven decisions about your Instagram strategy.
3. Instagram Insights: Iconosquare allows you to access Instagram Insights, which provide valuable data about your account’s performance, including reach, engagement, and audience demographics.
4. Comment Management: Iconosquare allows you to manage comments and direct messages on your Instagram account in one place, which can help you save time and improve customer service.
5. Hashtag Research: Iconosquare allows you to research and discover the best hashtags to use on your Instagram posts, which can help you increase visibility and engagement.
6. Instagram Stories: Iconosquare provides Instagram stories analytics, so you can track the performance of your stories and see which ones are resonating with your audience.
7. Team Collaboration: Iconosquare allows multiple team members to access and manage Instagram account, you can assign tasks, have a calendar view, and have a centralized message inbox.
Iconosquare is a comprehensive tool that can help businesses and organizations streamline their Instagram management and drive better results from their Instagram efforts. It’s a great tool for those who want to manage and optimize their Instagram account.
Zapier is a web automation tool that allows users to connect different web services and apps together to automate repetitive tasks. Some benefits of using Zapier include:
a. Ease of Use: It has a user-friendly interface that allows users to easily set up and manage their automated tasks.
b. Wide Range of Integrations: Zapier supports integration with over 2,000 web services and apps including popular ones such as Google Sheets, Trello and Salesforce.
c. Timesaving: By automating repetitive tasks, Zapier can save users a significant amount of time, allowing them to focus on more important tasks.
d. Customizable: It allows users to create custom automations that meet their specific needs, and they can create multiple zaps and trigger them with different set of conditions.
e. Cost-Effective: Zapier offers a free plan that allows users to automate basic tasks, and paid plans that include additional features such as increased automation limits and real-time triggers.
In today’s market scenario, social media plays a very important role in promoting brand value and products. It has changed the business scenario altogether.
Different platforms play different roles which a promoter can use as per comfort, suitability and audience. using these 10 effective tools for social media marketing can definitely boost the business.
It is a cost-effective way to reach a large audience and can be used to target specific demographics. These 10 Effective Tools for Social Media Marketing are highly useful for improving products and services revenue.