Digital marketing is a fast growing method of marketing for promoting products. Creating brand awareness among audience, digital marketing is being used frequently.
1. Digital Marketing – Understanding
Digital Marketing is a one arm extension of business development which is being used to advertise and promote specific products or services using electronic technology and tools.
Evidently, internet is the technology and tools are computer, laptops, I pods and smart phones.
Further, through digital marketing detailed information about products and services is provided to targeted audience and potential customers.
Similarly, the remarkable competence of digital marketing gives you the opportunity to reach out hundreds and thousands of users across the globe in short span of time effectively. Continuous connectivity gives the added advantage of retaining the customers.
Recap:
a. Share Information
b. Product or Service Details
c. Connect Prospects
d. Business Generation
2. Digital Marketing – Learning
Undoubtedly, the digital marketing is going to be the future of business making strategies. The volume, convenience and the pace at which the digital technology transfer and convey the information to multiply the business is simply astounding.
Today, digital marketing has utilization in every trade and enterprise functionalities. Further, upgrading and practicing the knowledge regarding digital marketing can boost up the profile which can be eye catching preference for business organizations.
If you have internet and a computer or smart phone, you can be a digital marketer. With these two and your product combined with passion can take you to heights.
Besides, if you are not interested in working for somebody else, you can develop your own product or services to start your own business and earn on individual level.
Recap:
a. Future of Marketing
b. Call for Professional
c. Affordable & Paying
d. Business Owner
3. Digital Marketing – Earning
High in Returns
1. Affiliate Marketing –
Affiliate Marketing or Affiliate Business is when you promote or advertise different company’s products or services, they wish to sell via this process.
When anyone anywhere purchases through your affiliate link wherever you have shared, some percentage of amount as commission is paid to you which is your earning.
For earning through Affiliate Marketing, there are different modes of earning your commissions. Of these, majorly, three ways can be understood initially:
1. Payment on Lead generation – This is something like managing the visitor to get connected to Sellers’s site and money is paid on completion of deal by way of downloads, filling some formats or even subscriptions.
2. Payment on Purchase – This is most adopting way in which visitor completes the deal through your site links.
The sale happening through distinctive link generates payments.
3. Payment on Clicks – This is gateway to the payment by directing the traffic to Seller’s site. Arousing the interest
of visitors and engaging them at site discover more resulting in conversions.
2. Search Engine Marketing –
Search Engine Marketing or SEM is the method of increasing traffic on websites by sponsoring or buying ads in order to be visible on front page on search engine.
SEM is marketing is strategy, where the objective is to make the website appear higher when the search results are shown. Like any other product, websites are optimized and advertised through making payments which also work on payment per click (PPC) methodology.
Further, it also permits to share promotional content or ads to target audience. Search Engine Marketing provides quick results, within few hours of going into SEM, websites are available in search results at top levels, however, when payments are stopped and results are different.
It is always advisable to combine search engine optimization (SEO) while using SEM to grow the visibility and viability.
3. Content Writing Marketing –
The most significant aspect in digital marketing is content creation which can be done in the form of blogs, videos and posts to develop curiosity in products and services.
A good content forms the synergy between search engine marketing and search engine optimization. The objective of content writing is to create awareness among the audience and installing your mastery in your field of business.
An excellent content, written comprehensively and coupled with the product will give you higher probability to appear in the top list. It should not be based on immediate sales but work on long term footing and for this content must carry value and substance.
Audience finding your write-up knowledgeable and valuable for the information they are searching for will spend more time by going little deeper to know about business and products.
This further improves search engine optimization. Trust and brand recognition get magnified.
Good content gives value addition in the form of:
1. Connecting right audience
2. Organic searches
3. Brand value
4. New prospects
5. Back-links
Types of Contents:
There is vast range to write content, however, the prominent types are:
1. Blogs
2. Videos
3. Info graphics
4. E Books
5. Check Lists
6. Case Studies
7. White Papers
8. Guides
9. Reviews
10. Interviews
4. E Mail Marketing –
E mail is conventional yet very significant tool in digital marketing. There are 3.9 billion email users across the world which distinctively makes it most connecting method to catch up with the audience.
Email is widely used for effective communications having facility to attach documents, images and even videos.
The methodology of email marketing is based on communicating and sending messages in the form of presentations, advertisements, new launches, offers running and sharing other relative information to new prospects or existing customers.
If your audience base is widespread and when one to one meeting become difficult, email communication is perfect way to connect clients for your promotions.
Email as one of the components in marketing strategy can give very good results. Little extra groundwork will help you to ascertain the right audience selection, message delivery mode and assess the outcome.
Subscription to newsletters, other useful information can be taken as a starting point. Skillfully outlined and depicted emails attract better traffic on website.
Selection of for email marketing tool is very vital as this tool helps in designing and computing the effectiveness. Many of the email marketing tools are available with potent attributes.
Most of the needs are fulfilled with no cost versions, however, any tool can be picked up as per necessity. Another advantage is that even paid versions are inexpensive.
Following is the list of tools for reference:
1 Hubspot
2. Sender
3. Omnisend
4. Mailchimp
5. Benchmark
6. SendPulse
7. Mailjet
8. Sendinblue
High in Demand
1. Search Engine Optimization (SEO) –
Any search engine like Google, Yahoo or Bing brings out the foremost feasible outcome from the available sources to co-relate on the user’s need.
Search engine optimization (SEO) can be best described as a method of acquiring the highest position or ranking in the listings of the search engine results related to specific composition of keywords entered by users.
Search engine optimization is used by entrepreneurs, individuals and business groups to increase the visibility of their websites in order to bring more visitors and enhance business.
When executed correctly, SEO takes up a mix of different techniques to guide users to a relevant website by means of keywords or phrases.
It is very essential to keep the websites updated on regular basis otherwise site ranking falls below. Quality content and competent information along with navigation convenient sites stand a better chance to rank higher.
Search engines show websites that correspond to the keywords via crawling and indexing which means first the website and its pages are scanned and then the storing the data in order.
Following steps boost your website visibility:
1. Create subject wise website.
2. Use keywords appropriately.
3. Permalink structure using keywords.
4. Internal pages linking.
5. External links.
6. Keywords in images
7. Frequently updating website.
White Hat SEO
White Hat SEO means improving your search rankings on a search engine results page using ethical methods and within set guidelines.
Black Hat SEO
Black Hat refers to implementing unethical and manipulative methods and out of set guidelines to achieve a goal
2. Website Designing –
As the content is important, creation of good looking and attractive website design is significant. A good looking website boosts traffic and engages the users to stay at website for longer period.
No matter, what is the size of organization, business or product range, a professionally designed website makes the difference.
The lucrative appearance, well placed posts, color combinations and fonts used are key factors for improving even SEO. A good website acts as a supplement in amplifying the visibility, increasing confidence and ultimately achieving the goals.
As a website designer, following opportunities can be explored:
1. Work as a Freelancer
2. Establish yourself as an entrepreneur.
3. Sell Courses
4. Sell Themes
5. Write Blogs on Web Design
6. Join Designing Company
3. Social Media Marketing –
This form of marketing is a fastest growing method to connect and make business. Social media is a kind of internet based or we can say online marketing promotional platform for creating an immense success for branding your products and generating business.
Millions of people access different social media platforms everyday which very conveniently makes a provision for your products to be seen by account holders. These numbers are multiplying manifold.
Another advantage with these networks is that promotion is reachable to visitors based locally, region or state wise, within the country or even all over the world.
The two types of social media marketing are:
- Organic social media marketing
2. Paid Social Media Marketing
Social Media Platforms:
1. Facebook
2. Instagram
3. YouTube
4. Whats App
5. Twitter
6. LinkedIn
7. Pinterest
8. Snapchat
9. Google+
High in Career
1. Full Time and Freelancing Jobs –
Having a good hand and command over digital marketing you can definitely land up in earning high revenues. There are many ways and means to earn money through digital marketing.
It entirely depends upon your thought process to work as an independent and freelancer or joining any organization to go ahead with your career. Being a freelancer, you have freedom to work whereas working with company may not give you such privilege.
There is big list of companies hiring digital marketing experts along with plentiful of websites giving opportunities to freelancers.
2. The avenues where a career can take up the shape –
SEO/SEM Professional
Analytic Consultants
UX/UI Graphic Designer
Email Marketing Expert
Social Media Professional
Digital Marketing Professional
Course Tutorials
Content Writer
Virtual Realty Developer
Virtual Assistant
Conclusion
Looking at the extensive scope and acceptance, Digital Marketing is undoubtedly the future course of setting up the business and making profits.
